June 1, 2013 - New York, NY: Mercy Nutraceuticals, Inc., the maker of functional products with proven results, today debuts its first-ever, special-edition rainbow can in support of LGBT Pride and will donate a portion of the proceeds to GLAAD. This limited-edition version of Mercy, a caffeine-free, non-alcoholic beverage that helps prevent hangovers, marks the company’s first charitable partnership, signifying its commitment to empowering the LGBT community.
Mercy, a citrus-flavored drink packed with vitamins and amino acids, has been involved with the LGBT community since the company’s inception. The rainbow can will be available during GLAAD’s 2013 Summer Pride, which includes parades and celebrations in New York, Las Vegas, San Francisco and Dallas.
“I am excited to launch the Mercy rainbow can, which celebrates and supports Pride,” said Mercy CEO David Racicot. “Although we are a relatively new company, we are a socially conscious organization and value GLAAD’s mission of using positive communications and conversation for cultural change and LGBT equality.”
“Mercy has shown a great deal of commitment to the LGBT community and GLAAD is excited to partner with Mercy to celebrate Pride 2013,” said GLAAD corporate relations manager Marquez Andrews.
Mercy, which helps fortify the body against damage caused by alcohol, launched in 2011 after eight years of research and development. Its therapeutic mix of vitamins, amino acids and botanical nutrients makes the drink the most effective product on the market at preventing hangovers. Recommended as the last drink of the night, Mercy allows you to have a pleasant and productive next day.
Mercy is sold at groceries, restaurants, hotels and bars in New York City, New Jersey and Florida and is expanding to the San Francisco Bay area, Massachusetts, Rhode Island as well as Southern New Hampshire. It’s also available online at www.drinkmercy.com. Mercy retails for $14 for a four-pack and $33 for a case of twelve.
GLAAD is the nation’s leading voice for the lesbian, gay, bisexual and transgender (LGBT) community. Its mission is to promote understanding, increase acceptance and advance equality.
Danielle Whitaker, Danielle@thisismission.com, 424.274.3223
Tyler Smeeten, Tyler@thisismission.com, 212.219.2787