Shor is an enthusiastic participant and leader in New York's vibrant nightlife scene, having organized numerous events as part of his involvement with the city's underground arts and Burning Man communities. By day, at the energy firm PSEG, he is a project manager and has helped lead multimillion-dollar projects.
Hamilton is one of the co-founders of Madame X, a downtown New York lounge rated among the city's best by Citysearch users and Shecky's bar guide. Hamilton's experience co-owning Madame X, and that of his significant other, Amy McCloskey, has provided a significant advantage in our relationships with bars and lounges. He's also an award-winning investigative reporter at the New York Post and has worked as a journalist for 24 years.
Michael Silberberg is a sales expert who currently works in digital media and business development at Google. He previously worked at DoubleClick and Yahoo and has led local and international sales efforts.
Levin served as Sir Richard Branson's senior advisor at Virgin for more than 20 years, most recently as vice president of corporate communications. She played a key role in launching new ventures at Virgin in the U.S. from 1986 to 2007 and is an expert at creating and implementing innovative public relations and marketing strategies. Levin was named “Brand Builder of the Year” by Promax DBA and Broadcast and Cable News in 2007.
Catalano and Hedges are co-founders of the “end-to-end” consumer products incubator and bring to the team over 50+ years combined of successful corporate and entrepreneurial experience in development, branding, marketing, and sales. The two were hailed as “brand experts” on the Bravo series “Blow Out,” and have appeared on ABC's “Nightline” and shows on MSNBC and Bloomberg TV.
Freytag, a graduate of Harvard Business School, has 20 years experience in sales, marketing and general management, mostly as a spirits and wine executive with Brown-Forman , where he has launched numerous new businesses.
Ian is the founder of Noformat, a design agency with a wide range of clients including Pepsi, Hershey’s, Sony, Samsung, Nissan, Bank of America and Nike. Prior to starting his own company, Ian worked as art director and creative director for CMG, Razorfish and R/GA, and as a web marketing specialist leading companies such as Gore Tex and Logitech to successful online product launches.
Fashion Photographer Reka Nyari is a NYC Nightlife veteran. She's worked as a vip bottle hostess, promoter, and manager at high-end party venues including PM, Movida, Livingroom, Le Souk, and Cielo and Has worked in PR for beverage promotions in the nightlife industry.
Binns is an advertising executive with 20 years of experience in the industry, having served as executive vice president at McCann Erickson and holding a variety of management roles around the world, including regional director in Africa and managing director, in both Indonesia and Malaysia. He worked on the Coca-Cola account for almost 15 years at McCann.
Murray has nearly 30 years of beverage-industry experience, having held senior positions at PepsiCo, where he served as technical manager for the company's international division, and at Seagram's, where he directed the expansion of international soft drink sales for seven years. He now heads a consulting firm in Chappaqua, NY and has worked on worked on Arizona Tea, Honest Tea and various products for Hershey Foods.
Griffitts is a founding partner of the New York boutique law firm Madama Griffitts O'Hara, LLP, which advises small- and medium-sized private and public companies. Griffitts counsels clients on a wide range of corporate matters, including business formation and strategy, financing, equity and debt structuring, partnership and stockholder agreements and licensing issues.
Whitmoyer has created hundreds of soft drinks and other beverages as head of her own firm, Parkside Beverage, in Leesport, PA.
Dr. Kaplan, a board-certified pathologist, is a Harvard-educated private research consultant and professor of forensic biology as well as an authority on nutritional supplements. He's a member of the New York Academy of Sciences.
Shapiro has more than 20 years of experience in food and drug regulatory matters and is a partner with the firm Ullman, Shapiro & Ullman LLP in Manhattan.